The Aboutness of Keywords and Scent of the Next Big Story

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The competitiveness of words takes on new meaning when you are responsible for achieving the top spots in search engine results, seeking high click-through rates and looking for new ways to separate from the pack in an effort to create your own identity and brand.  Sometimes you simply choose to… Continue Reading The Aboutness of Keywords and Scent of the Next Big Story

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Everything You Need to Know About the New LinkedIn

This article originally appeared on the LinkedIn Publishing platform on 8/31/2017. Old LinkedIn is Dead. ☠️ Gone are the days of checking in every few weeks. We are witnessing the next great tectonic shift in the world of social media and to the surprise of many, it’s the new LinkedIn… Continue Reading Everything You Need to Know About the New LinkedIn

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