Building monthly reports is part of the job description of being an SEO. This is our chance to let our abilities shine. Sometimes this can be our chance to fix things that were not working in the first place. Providing this kind of information to clients and our bosses helps… Continue Reading Building Quality SEO Reports
So… flashback to February 2012 and the forty algo changes Google highlighted in the Inside Search blog. A lot of buzz popped up, much as it always does. A slew of articles have come out about the “new heavy focus on local” with the Venice update and other local changes.… Continue Reading Did Google’s Local Updates Catch You Flat Footed?
Lately people have become more and more aware of just how much information is collected about them. Leading the pack is Google. Ad re-targeting, personalized web search, instant pairing translations, and universal search are all ways that Information Retrieval is being used and studied to improve Google’s products. But Google… Continue Reading Information Retrieval, Or: How I Stopped Worrying And Learned To Love The Data
A guy can dream, right? I’ve fiddled with crawler technologies for years. A good web spider is an essential tool for any SEO. There’s Xenu, and Screaming Frog, and Scrapy, and lots of others. They’re all nice. But I have this wish list of features I’d like to see in… Continue Reading Building the perfect SEO crawler
It can be a daunting and scary experience to migrate a website to a new server or web host, especially when sites are extremely large and require some significant amounts of additional time planning the migration. Even with the best intentions and exhaustive planning, some things can still go wrong.… Continue Reading An SEO’s Guide to a Painless Website Migration
In the world of search entities and their associations have become more and more important over the years and it’s an area of study I advise all SEOs to get into. Today, more than ever. Last week we looked at some of the what, where and how of named entities… Continue Reading SEO & Named Entities; what can we learn?