What can SEOs learn from Google Suggest?

A journey into Google’s patent on generating suggestions

Search engines are always looking to make our lives easier, or at least accessing the world’s information in a timely manner. But in the old days they had to wait for the user to take action before they could begin to deliver potential results for a query – not these days – starting to gather search results and even implementing search assist can happen with each keystroke.

You know the one, the suggestions they make as you’re typing in a given query? It looks something like this;

Google Search Assist

I know more than a few SEO peeps have talked about this as a potential problem for some long tail targets and others have pondered if it would make a good keyword research tool. They can also use the same systems for query analysis as far as which documents to return and rank. But what if there is a potential for personalization of this data? Because there just might be; and that would certainly limit its overall effectiveness from a SEO perspective – At least as a research tool.

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