A journey into Googles patent on generating suggestions
Search engines are always looking to make our lives easier, or at least accessing the worlds information in a timely manner. But in the old days they had to wait for the user to take action before they could begin to deliver potential results for a query not these days starting to gather search results and even implementing search assist can happen with each keystroke.
You know the one, the suggestions they make as youre typing in a given query? It looks something like this;
I know more than a few SEO peeps have talked about this as a potential problem for some long tail targets and others have pondered if it would make a good keyword research tool. They can also use the same systems for query analysis as far as which documents to return and rank. But what if there is a potential for personalization of this data? Because there just might be; and that would certainly limit its overall effectiveness from a SEO perspective – At least as a research tool.