Do I Need a User Persona? Walking the Users Path

A path in the woods. Photo credit Kim Krause Berg

An expertly developed user persona can be expensive.  Because they are fictional representations of real people, their value comes into question. They say if you want to know what someone’s personal experience is like, take a walk in their moccasins. Unfortunately, when it comes to website and application testing, walking… Continue Reading Do I Need a User Persona? Walking the Users Path

Continue reading

Increase Conversions by Designing Who the Website is Intended For

Small person facing a set of stairs

A web page isn’t a flat business card or three-fold brochure with words and pictures. Successful websites are technological entities capable of displaying empathy – that’s how they garner conversions. Beginner websites, web sites hosted by WIX and other companies that supply the web parts without the theory customers need,… Continue Reading Increase Conversions by Designing Who the Website is Intended For

Continue reading

User Experience Design With SEO

Desk with graphs and tablet

I was listening to yesterday’s weekly video show, Bill and Ammon’s Bogus Hangout and couldn’t stop thinking about two SEO topics mentioned by the guests. Bill Slawski described an invasive tale of how much Google knows about human behavior and our habits, both on and off line.  They discussed clients… Continue Reading User Experience Design With SEO

Continue reading

The Confusing Path of Accessibility

Accessibility for websites, apps and the software that creates them is a specialty that’s ignored until there’s a fire and suddenly, companies plead for help. There are not enough people trained in the field of accessibility to help companies because inclusion hasn’t been considered important. Excluding people from using web… Continue Reading The Confusing Path of Accessibility

Continue reading

The Value of a Site Audit for Usability and Accessibility

My realtor, my husband and I rushed over to see a property for sale that looked promising from pictures and the description. Twenty minutes later it felt like I needed a shower. Stepping over children’s toys in the damaged paved driveway bordered by the unmowed lawn, we found the entrance… Continue Reading The Value of a Site Audit for Usability and Accessibility

Continue reading

The Holy Grail of Website Conversions

From birth, we seek information that’s beneficial to us, beginning with basic survival. There’s no end to this quest. It’s the holy grail of website conversions. Each day, while we seek out more survival information, such as the source for food or comfort, we gather up enough information to be… Continue Reading The Holy Grail of Website Conversions

Continue reading

Mobile Design is More Than a Search Engine Request

Computer testing lab

When Google sent out warning notices in 2015 to website owners whose sites were monitored in Webmaster Tools, it was game on, with SEO’s in hot pursuit. Mobile was the new watchword. Now that design for “mobile first” is strongly recommended by search engines, user interface design for mobile has created… Continue Reading Mobile Design is More Than a Search Engine Request

Continue reading