Do I Need a User Persona? Walking the Users Path

A path in the woods. Photo credit Kim Krause Berg

An expertly developed user persona can be expensive.  Because they are fictional representations of real people, their value comes into question. They say if you want to know what someone’s personal experience is like, take a walk in their moccasins. Unfortunately, when it comes to website and application testing, walking… Continue Reading Do I Need a User Persona? Walking the Users Path

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Increase Conversions by Designing Who the Website is Intended For

Small person facing a set of stairs

A web page isn’t a flat business card or three-fold brochure with words and pictures. Successful websites are technological entities capable of displaying empathy – that’s how they garner conversions. Beginner websites, web sites hosted by WIX and other companies that supply the web parts without the theory customers need,… Continue Reading Increase Conversions by Designing Who the Website is Intended For

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User Experience Design With SEO

Desk with graphs and tablet

I was listening to yesterday’s weekly video show, Bill and Ammon’s Bogus Hangout and couldn’t stop thinking about two SEO topics mentioned by the guests. Bill Slawski described an invasive tale of how much Google knows about human behavior and our habits, both on and off line.  They discussed clients… Continue Reading User Experience Design With SEO

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The Value of a Site Audit for Usability and Accessibility

My realtor, my husband and I rushed over to see a property for sale that looked promising from pictures and the description. Twenty minutes later it felt like I needed a shower. Stepping over children’s toys in the damaged paved driveway bordered by the unmowed lawn, we found the entrance… Continue Reading The Value of a Site Audit for Usability and Accessibility

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The Holy Grail of Website Conversions

From birth, we seek information that’s beneficial to us, beginning with basic survival. There’s no end to this quest. It’s the holy grail of website conversions. Each day, while we seek out more survival information, such as the source for food or comfort, we gather up enough information to be… Continue Reading The Holy Grail of Website Conversions

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The Aboutness of Keywords and Scent of the Next Big Story

Photo by Christin Hume on Unsplash

The competitiveness of words takes on new meaning when you are responsible for achieving the top spots in search engine results, seeking high click-through rates and looking for new ways to separate from the pack in an effort to create your own identity and brand.  Sometimes you simply choose to… Continue Reading The Aboutness of Keywords and Scent of the Next Big Story

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Proposed ADA Title III Changes Create Uncertain Future for the Disabled and Accessibility

A business that purposely turns away customers and revenue makes little sense but this is exactly what many businesses do to disabled customers – and proposed changes with the ADA may encourage it. While the UK is more attentive to the needs of disabled people, the USA has a lackluster… Continue Reading Proposed ADA Title III Changes Create Uncertain Future for the Disabled and Accessibility

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Mobile Design is More Than a Search Engine Request

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When Google sent out warning notices in 2015 to website owners whose sites were monitored in Webmaster Tools, it was game on, with SEO’s in hot pursuit. Mobile was the new watchword. Now that design for “mobile first” is strongly recommended by search engines, user interface design for mobile has created… Continue Reading Mobile Design is More Than a Search Engine Request

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