The fact of the matter is that you can’t be replaced. The years of search and algorithmic knowledge (the science), the nuances of search you’ve accumulated (the art), can’t simply fit into neat little box.
As more and more of us move into different positions, with different responsibilities, we’re being tasked with bringing in new team members to fill the gaps we’re leaving. And, let’s face it, a good SEO is hard to come by these days. The ranks of SEOs are being filled by folks that