How to: Do a content inventory

“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory?

For some companies, it’s a list of pages, and maybe some completely useless metrics like ‘images per page.’ For others, it’s a set of documents so complex you’re better off reading the entire web site, page by page, instead.

To me, a content inventory should tell me:

  1. What I’ve got.
  2. The topics for each asset.
  3. How each asset has performed, not simply in pageviews, but in actual audience response.

The metrics

When we do an inventory, here’s what

Adding Multiple Pages: Why It Matters for SEO

There are hundreds of domains out there that are comprised of thousands, even millions of different pages. For many of these domains, those thousands of pages are full of spammy content, and so the domain needs to be completely re-launched (usually under new management).

For other domains, there are even more archived pages that still need to be launched. To make a long story short, there are lots of Webmasters out there that will have to (either now or someday in the future) add

Do All Your Actions Support your Content Strategy?

There’s an old proverb that says “He who fails to plan, plans to fail”. This is probably true in many fields, but definitely in SEO and on-line marketing. Any action you take should be according to a carefully conceived plan.

And the content of your site is a perfect example of something that most definitely needs to be planned, if you want your website to be successful. So what should your plan address?

Content Strategy – The Plan

There are a number of aspects of a viable content strategy that need

The Road to Great Content

There’s been a distinct explosion in SEO spiel over the last year or so with a lot of industry experts spending a great deal of time talking about “great content”. That’s all well and good but there are very few that actually get specific and define what constitutes greatness.

At the same time, sadly, only a very small percentage of online content is actually stellar, while the vast majority is mediocre and repetitive – even amazing writers and content creators have

Nope, Content Is Still King: Strategies for Successful Content Optimization

There are plenty of forms of SEO that can make a website successful. However, whether or not they work depends on industry, competition level, the likelihood of people converting into paying customers, and the quality of your website.

Of course, the combination of these appealing factors is what will help win over your potential clients in the long run.

Content has, however, always been a very strong method towards the successful SEO of a website. But, as of late, there has been

Why Panda Hates Ecommerce

Google launched the Panda algorithm in February of 2011, targeting so-called content farms. Content farms are large sites containing articles written by multiple authors and optimized for search engine results. Farm revenue comes from click-through ads.

Overall, content farms offer little to readers. Writing quality tends to be poor, of low word count and often duplicates other sources. Panda dealt such sites a serious blow, reducing traffic in many cases by more than 60 percent.

How Panda Affects Ecommerce


Get a Content Strategy or Disappear

Content is not the only way to successful SEO, but it IS a very powerful way to successful SEO and obliterating your competitors.

But you have to ask yourself, where are you now and where do you want to go in your SEO? There are ways to perform SEO without content to be sure, but many people are looking for one thing when they type that keyword into Google: is this website going to help me by answering my question(s)? Or, is this website going to help me find what I am looking for?


21 Utterly Random Ideas for Content

Suddenly, content’s important again! Woo hooooo!

Actually, it’s always been important. Marketing = content. It always has. It always will. We just went through an 8-year period of insanity where folks thought Google was the new Shortcut Around Content. So maybe a better first sentence is:

Suddenly, everyone’s figured out that content’s important! Congratulations! Geniuses!

‘Content’ doesn’t mean crappy 250-word drivels that you buy for $15 off eLance. It means actual, useful stuff that