Measuring Up: Yandex Vs. Google

Google Vs YandexA couple of weeks ago, I stumbled across an article that talked about the European search engine, Yandex, and it led me to take a closer look at them. It’s probably been about a year since the last time I poked around in there – the change was impressive, if not entirely satisfying.

The first thing to do, of course, is to switch to the English version, which is easily accomplished by clicking on the small flag icon in the footer and selecting UK English.

10 On-page Optimization Tips for a Post Panda Era

As we all know, Google has come out with some pretty hard hitting updates that have affected many (large and small) websites, both on and off-page. In this post I would like to address the on-page side of things. Google released a couple Panda updates and many sites (including some of mine) were nearly mauled to death. Thankfully, I was able to make several tweaks to nurse some of those beatings back to health. It’s also nice to hear that Google may have scaled back and tamed these Pandas.

Ranting can be Therapeutic

We all have our hot buttons – things that just drive us up the wall because they just never seem to go away. I was bored for a couple of hours yesterday, because the electric company knocked our power off for the third time in five days… so I started making a list of things that bug me.

At first, I was trying to limit it to my specific fields of SEO and online marketing. But as I recalled more and more, I remembered that there’s a lot of disagreement on the boundaries between

Why Copying Your Competitors is Not an SEO Strategy

In my years in this industry I have seen time and time again the mantra “Let’s copy the competition! They are number one, so they must be doing something right. Right?”

The process usually begins with the following: “I noticed our competitor X is number one on Google. Competitor Y is number 1 for a hundred different keywords. We should copy everything they do down to the minute detail! Let’s get going!”

While in some business disciplines that is a semi-ok

Keyword Density is a Myth and Should Stay in 2003

Readers of Search News Central are no strangers to some of the many myths that  continue perpetuating themselves throughout the SEO industry.  What I would like to discuss in this article more in-depth is keyword density. First off, I would like to introduce Matt Cutts, who has a few things to say about keyword density 🙂

Click to watch the video, embed is broken:(

Next, we need to go back in time to around 2003 or so. Back in the hey day of 2003 everyone used keyword density as an SEO

Avoiding Search Strategy Pitfalls

Building a digital and search strategy isn’t the easiest thing in the world to do. Even when the stars align, and all is right with the universe, there are still hiccups and hurdles in its design and implementation. And, that’s in the best of all possible worlds. Now imagine when you got multiple failures of communication or possibly no communication at all. Teeth-grinding, hair-pulling madness.

There’s nothing worse than “surprises”. There’s nothing worse

Under the Hood; Viral Content Buzz

It’s hard to believe that it’s been four years since Google originally dipped their toes into social search.

While they haven’t shared much information about how their algorithm takes social activity into account, their emphasis on Google+ and features like Authorship make it clear that social signals to are going to play an increasingly important role in how they determine rankings.

My Search for the Perfect Social Sharing Tool

Towards the end of 2011, I started looking for a tool to maximize the amount of social exposure

What Google Knows & The War Against SEOs

I don’t know how many marketers know about Google Think.

Essentially, Google Think is the place where digital marketers can pick/pull consumer data insights from Google’s marketing research that spans across every major industry. It’s really one of those gems that once you stumble across, you’ll wonder how you were doing business without it.

It’s jam-packed with tons of great deck-stuffers and great consumer insights. All gushing aside, it’s what Google knows about all of us as digital