Digital Marketing Insights; Integrated SEO 2013

Hello and welcome to the first of many Google Plus Hangouts here on SNC. To get things rolling our first session was on Integrated SEO. We wanted to look at how other marketing elements, such as social media, play into the modern role of the search optimizer.

Joining us this week are;

Panel;

Dan Thies – SEO Braintrust Dave Davies – 

<a href="http://www.beanstalk-inc.com/

Digital Marketing Insights; Live

Hey gang, we’re back for another episode of Search Marketing Insights!

In case you missed last months debut, as part of the never ending evolution of online media, SNC has gone visual. As in LIVE! Using the power of Google Hangouts On Air, we’re bringing the Search Marketing world live to your screen. SMI goes live a 1:00pm EST, so if you’re a bit early, you can catch the last episode, Integrated SEO 2013.

Keyword targeting and reporting

Next week, (July 16th @ 1pm EST) we’re having another Google Hangout

How To Train Your SEO

The fact of the matter is that you can’t be replaced. The years of search and algorithmic knowledge (the science), the nuances of search you’ve accumulated (the art), can’t simply fit into neat little box.

As more and more of us move into different positions, with different responsibilities, we’re being tasked with bringing in new team members to fill the gaps we’re leaving. And, let’s face it, a good SEO is hard to come by these days. The ranks of SEOs are being filled by folks that

Breaking Down the Silos (Part 2)

I wrote a post last month about breaking down the silos and bringing alignment between cross-functional teams like paid search marketers, web analysts, and developers. In this follow-up post, I’ll broaden the scope and speak a little bit about why designers, copy writers, and social strategists should also be included in the mix.

In retrospect, this post should have been the first in the series given Google’s recent algorithm updates centered on user experience, social signals, and quality

Start Looking for a Marketing Co-Founder

There have been a number rants about stop looking for a “technical co-founder” but what about a rant about start looking for a “marketing co-founder” so people will actually hear about you and your awesome product!

Sure you have some startups that just seem to work well and users love them without massive marketing budgets like Instagram but think about all the many products that close down because they failed to get enough traction in the market.

There are so many times that I hear about

Which SEO Vendor is Right for You? (Part 1)

Choosing vendors for your in-house SEO program is trickier than just doing a Google search and selecting the first vendor that ranks for “link building” or “SEO copywriting” in Google. Before you go blindly searching on the Internet for a few good vendors, take the time to understand what kind of SEO agency it is that you need.

Then, narrow your selections based on:

Budget

How much does SEO cost? It

Starting Your New In-House SEO Job

You’ve done it! You’ve gone through the job search, nail biting interviews, endless days of waiting, the reference checks and perhaps a little soul searching as you sort through offers. You’re excited, nervous and hoping that your new SEO career shift will provide a fresh start.

Then the first day arrives, you have a chance to get under the hood and see what everyone hid from you during the interview. You get the litany of requests, problems and wish lists sent to your brand

Making An SEO Career Shift: The More You Know

As we near the end of 2011 and look to 2012 many people are considering significant life changes. Some may want to lose weight, others my want to stop smoking, and some might be thinking that it’s about time for a change of pace in the workplace. In the last year I have conducted a number of interviews to fill SEO and Social Media positions, and as I set out to fill yet another position in the coming months I began thinking about the importance of truly knowing the company that