Google on Guest Blogging; be afraid, be very afraid

So here we are again huh? It was just a matter of time. There’s been a lot of chatter recently (what took ’em so long?) about guest posting as a means for getting links. Much of it revolves around the fact that Google is seemingly cracking down on it…

Google: Guest Blogging For Links? You Better Nofollow Those Links – in this article it relates some comments from Google’s John Mueller;

“Generally speaking, if you’re submitting articles for

Traveling Further Down the Link-Building Rabbit Hole

This post is about link building, so if you’re one of the folks who is terrified of link building and thinks that Google doesn’t care about links and only cares about user experience now feel free to stop reading. 

For the rest of you, I am going to take you on a journey Alice in Wonderland style and show you how being just a bit more curious can unlock a lot of great opportunities when looking for outreach opportunities.

Building a List of Link Prospects

To start this exercise you are going to first need a handful

Pressing tips: Use Press Releases Without Getting Penalized

Link building with press releases is so easy. Just crank out a press release every time you land a new client, hire someone, write a blog post or make it through the day without dropping an f-bomb and poof: Instant links.

One problem: Those easy links may be getting you Penguin-ized. It seems like Penguin looks for, among other things:

  • Over-optimized anchor text
  • Link profiles with disproportionate numbers of links from a specific type of site
  • Links from networks
  • Links from spun content

Note: I said seems because really, I dont know, and you dont either. Im drawing my conclusions based on 15 or so reconsideration requests Ive handled (manual

Still Looking to Disavow Every Link?

Now that the dust has settled down around the launch of Google Disavow Link tool, I thought I’d spend some time thinking about it before writing this post.

The big concern I still have is that how strongly Google have warned website owners about using the tool instead of manually removing the links. Also they have reminded webmasters not to use the Disavow tool for your own internal pages in case they got a penalty in the past.


Some Dos and Don’ts of Linkbuilding Today

Over the last 15 months or so, a couple of black & white Google mascots have pretty much upset the way some people went about acquiring links to their sites.

For the most part, I think the motivation behind loosing those critters on us was well-intended. Realistically, though, I really wonder whether it’ll have lasting effects… at least the effects that were intended.

Taking a look back before Penguin and even Panda bared their fangs (or beaks)

The Art of Google Link Building

The aftermath of the Over Optimization Penalty which is Googleze for link building with exact match anchor text and Panda’s machine learning algo assigning Quality Scores to sites and most link builders are scratching their heads wondering what techniques are still effective.

The conundrum for link builders is links are definitely under scrutiny and adding further to it is the overall de-emphasizing of the linkgraph by adding other signals like the socialgraph, Universal SERPs and

Unnaturally Natural Link Building Philosophy

Ok, maybe Google doesn’t find your site loathsome. But, Google definitely finds your site unnatural. Specifically, they find your link profile unnatural.

While this isn’t a brand new effort (Barry Schwartz reported on Google’s unnatural link profile messages back in Jan of 2011), Google seems to have kicked this program into high gear in the last month. Recently, several people have received this message

Blogger outreach we knew you well. RIP

I fear yet another SEO tactic could losing it’s appeal. Which is a real problem because this ain’t the year 2000 and life has become exponentially more challenging. Allow me to explain…

If you’ve ever spent time on the so called dark side of SEO, you know, those revered, despised, mysterious types that do evil upon the search world. Or something like that. Anyway. There’s often a cone of silence over the best tactics. At least in the public