Digital Marketing Weekly – Issue 6

Ah so this post is well overdue, I have been busy getting my new life sorted and these semi-regular posts just dropped off my radar until the last few days when I had some time to get back to them. So last month I finished up working with Razorfish in their Melbourne office with clients such as Suncorp Insurance, AAMI, Bingle & GIO and have moved to Amsterdam, Netherlands to work with Marktplaats & Marktplaats Services as SEO Product Manager.

Lots has happened in the news in digital

Did Google ease off Panda and then tighten the thin content manual penalty?

Earlier this week there was a confirmation from Google about a recent Panda update. As part of the news on this it seems it was ‘lightened’ in the sense that most of the reports coming out were about people recovering and that Google had eased off the algorithm to some degree.

Then, last night, I was wandering about the Google webmaster help forums and noticed a webmaster talking about a new manual penalty action notification I hadn’t seen before, it went like this;

Is Technorati feeling the Google heat?

Ok, so yesterday I was reporting about some potential red flags in the world of guest posting. Today we found something that might just be related to that over on Threadwatch.

The thread details an email that went out to Technorati authors that submit posts over on TechCrunch. It goes like this;

"Sorry, but we’re not going to publish writer submitted pieces any longer. We’re moving in a new direction and are only leveraging content produced from the editorial

Digital Marketing Weekly – Issue 5

Google Places Dashboard upgrade

Google has finally started allowing new businesses in the UK, Ireland and USA to signup to Google Places for Business with their new and improved dashboard but existing users will still have to wait for the gradual roll out.

There is also an upcoming update to their platform to managing multiple locations which should make using their platform a more enjoyable for anyone with more than 10 locations, but no firm date on this upgrade. Currently there is still no integration

Digital Marketing Weekly – Issue 4

Linked to last week’s Google I/O event in San Francisco there is a lot of new features and updates around Google products this week.

Google+ Offers

Google has finally started to aggressively expand it’s product suite into Google+ with the expansion of Google Offers. Brands can now benefit from Google+ users ability to see, share and save their promotions from within their Google+ feeds, with a handful of brands.

This is really a catchup move to counter the success that <a href="https://www.facebook.com/help/410451192330456/