How to: Do a content inventory

Content Inventory - Library

“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory?

For some companies, it’s a list of pages, and maybe some completely useless metrics like ‘images per page.’ For others, it’s a set of documents so complex you’re better off reading the entire web site, page by page, instead.

To me, a content inventory should tell me:

  1. What I’ve got.
  2. The topics for each asset.
  3. How each asset has performed, not simply in pageviews, but in actual audience response.

The metrics

When we do an inventory, here’s

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Digital Marketing Weekly – Issue 6

Digital Marketing Weekly Issue Six

Ah so this post is well overdue, I have been busy getting my new life sorted and these semi-regular posts just dropped off my radar until the last few days when I had some time to get back to them. So last month I finished up working with Razorfish in their Melbourne office with clients such as Suncorp Insurance, AAMI, Bingle & GIO and have moved to Amsterdam, Netherlands to work with Marktplaats & Marktplaats Services as SEO Product Manager.

Lots has happened in the news in digital

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Did Google ease off Panda and the tighten thin content manual penalty?

Google manual penalty for thin content

Earlier this week there was a confirmation from Google about a recent Panda update. As part of the news on this it seems it was ‘lightened’ in the sense that most of the reports coming out were about people recovering and that Google had eased off the algorithm to some degree.

Then, last night, I was wandering about the Google webmaster help

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Is Technorati feeling the Google heat?

Ok, so yesterday I was reporting about some potential red flags in the world of guest posting. Today we found something that might just be related to that over on Threadwatch.

The thread details an email that went out to Technorati authors that submit posts over on TechCrunch. It goes like this;

"Sorry, but we’re not going to publish writer submitted pieces any longer. We’re moving in a new direction and are only leveraging content produced from the editorial

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Google on Guest Blogging; be afraid, be very afraid

Guest Blogging and Google

So here we are again huh? It was just a matter of time. There’s been a lot of chatter recently (what took ’em so long?) about guest posting as a means for getting links. Much of it revolves around the fact that Google is seemingly cracking down on it…

Google: Guest Blogging For Links? You Better Nofollow Those Links – in this article it relates some comments from Google’s John Mueller;

“Generally speaking, if you’re submitting articles

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