Did Google ease off Panda and then tighten the thin content manual penalty?

Earlier this week there was a confirmation from Google about a recent Panda update. As part of the news on this it seems it was ‘lightened’ in the sense that most of the reports coming out were about people recovering and that Google had eased off the algorithm to some degree.

Then, last night, I was wandering about the Google webmaster help forums and noticed a webmaster talking about a new manual penalty action notification I hadn’t seen before, it went like this;

Google has

Is Technorati feeling the Google heat?

Ok, so yesterday I was reporting about some potential red flags in the world of guest posting. Today we found something that might just be related to that over on Threadwatch.

The thread details an email that went out to Technorati authors that submit posts over on TechCrunch. It goes like this;

"Sorry, but we’re not going to publish writer submitted pieces any longer. We’re moving in a new direction and are only leveraging content produced from the editorial

Google on Guest Blogging; be afraid, be very afraid

So here we are again huh? It was just a matter of time. There’s been a lot of chatter recently (what took ’em so long?) about guest posting as a means for getting links. Much of it revolves around the fact that Google is seemingly cracking down on it…

Google: Guest Blogging For Links? You Better Nofollow Those Links – in this article it relates some comments from Google’s John Mueller;

“Generally speaking, if you’re submitting articles for

Ranting can be Therapeutic

We all have our hot buttons – things that just drive us up the wall because they just never seem to go away. I was bored for a couple of hours yesterday, because the electric company knocked our power off for the third time in five days… so I started making a list of things that bug me.

At first, I was trying to limit it to my specific fields of SEO and online marketing. But as I recalled more and more, I remembered that there’s a lot of disagreement on the boundaries between

Why Copying Your Competitors is Not an SEO Strategy

In my years in this industry I have seen time and time again the mantra “Let’s copy the competition! They are number one, so they must be doing something right. Right?”

The process usually begins with the following: “I noticed our competitor X is number one on Google. Competitor Y is number 1 for a hundred different keywords. We should copy everything they do down to the minute detail! Let’s get going!”

While in some business disciplines that is a semi-ok

Adding Multiple Pages: Why It Matters for SEO

There are hundreds of domains out there that are comprised of thousands, even millions of different pages. For many of these domains, those thousands of pages are full of spammy content, and so the domain needs to be completely re-launched (usually under new management).

For other domains, there are even more archived pages that still need to be launched. To make a long story short, there are lots of Webmasters out there that will have to (either now or someday in the future) add

Customized Data in a Changing Business Landscape

For a couple of decades now, a lot of larger corporations have been using sophisticated data models that help them pursue different business intelligence goals. Now, a lot of executives at smaller firms are waking up and realizing that they, too, can benefit from these kinds of cutting-edge technologies — even though it might be a bit different from the specific ways that a blue chip company or a Fortune 500 firm creates its own internal data analytics vehicle.

While corporate creations

Traveling Further Down the Link-Building Rabbit Hole

This post is about link building, so if you’re one of the folks who is terrified of link building and thinks that Google doesn’t care about links and only cares about user experience now feel free to stop reading. 

For the rest of you, I am going to take you on a journey Alice in Wonderland style and show you how being just a bit more curious can unlock a lot of great opportunities when looking for outreach opportunities.

Building a List of Link Prospects

To start this exercise you are going to first need a handful