Google announced months ago that Chrome would be showing not secure on pages that contain forms and other information capturing widgets that aren’t served with HTTPS. So as of October 1, we can see exactly what changes have occurred so far. But they haven’t yet rolled out the intimidating images they… Continue Reading Chrome “Not Secure” Appearing
From birth, we seek information that’s beneficial to us, beginning with basic survival. There’s no end to this quest. It’s the holy grail of website conversions. Each day, while we seek out more survival information, such as the source for food or comfort, we gather up enough information to be… Continue Reading The Holy Grail of Website Conversions
Whether you’re an engineer or plumber, realtor or roofer… if you have a website advertising your business… you’re probably also a webmaster. QUESTIONS: Are people using that site to find you? Does it drive business your way? Is it driving as much as your competitor’s does? Or is it just… Continue Reading Did Your Website Show Up For Work Today?
If you’re running a Google AdWords campaign to drive traffic to your website, you may be missing out on a huge opportunity to get inexpensive traffic by not bidding on your brand terms. In many cases, not bidding on your own name in AdWords is fine, however, there are times… Continue Reading 5 Reasons you Should Be Bidding on your Brand Terms in Google AdWords
The competitiveness of words takes on new meaning when you are responsible for achieving the top spots in search engine results, seeking high click-through rates and looking for new ways to separate from the pack in an effort to create your own identity and brand. Sometimes you simply choose to… Continue Reading The Aboutness of Keywords and Scent of the Next Big Story
Google has a feature called ad customizers. They were rolled out in the Fall of 2014. Ad customizers is like Dynamic Keyword Insertion (DKI) on steroids. With ad customizers you can dynamically insert text into your ads with a lot of control. When they first came out, ad customizers were very limited… Continue Reading AdWords Ad Customizers Will Change Your Life