The Holy Grail of Website Conversions

From birth, we seek information that’s beneficial to us, beginning with basic survival. There’s no end to this quest. It’s the holy grail of website conversions. Each day, while we seek out more survival information, such as the source for food or comfort, we gather up enough information to be… Continue Reading The Holy Grail of Website Conversions

Continue reading

5 Reasons you Should Be Bidding on your Brand Terms in Google AdWords

If you’re running a Google AdWords campaign to drive traffic to your website, you may be missing out on a huge opportunity to get inexpensive traffic by not bidding on your brand terms. In many cases, not bidding on your own name in AdWords is fine, however, there are times… Continue Reading 5 Reasons you Should Be Bidding on your Brand Terms in Google AdWords

Continue reading

The Aboutness of Keywords and Scent of the Next Big Story

Photo by Christin Hume on Unsplash

The competitiveness of words takes on new meaning when you are responsible for achieving the top spots in search engine results, seeking high click-through rates and looking for new ways to separate from the pack in an effort to create your own identity and brand.  Sometimes you simply choose to… Continue Reading The Aboutness of Keywords and Scent of the Next Big Story

Continue reading