The Holy Grail of Website Conversions

From birth, we seek information that’s beneficial to us, beginning with basic survival. There’s no end to this quest. It’s the holy grail of website conversions. Each day, while we seek out more survival information, such as the source for food or comfort, we gather up enough information to be… Continue Reading The Holy Grail of Website Conversions

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5 Reasons you Should Be Bidding on your Brand Terms in Google AdWords

If you’re running a Google AdWords campaign to drive traffic to your website, you may be missing out on a huge opportunity to get inexpensive traffic by not bidding on your brand terms. In many cases, not bidding on your own name in AdWords is fine, however, there are times… Continue Reading 5 Reasons you Should Be Bidding on your Brand Terms in Google AdWords

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The Aboutness of Keywords and Scent of the Next Big Story

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The competitiveness of words takes on new meaning when you are responsible for achieving the top spots in search engine results, seeking high click-through rates and looking for new ways to separate from the pack in an effort to create your own identity and brand.  Sometimes you simply choose to… Continue Reading The Aboutness of Keywords and Scent of the Next Big Story

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8 Search Ranking Factors Crucial for Local SEO

Local SEO is driven by the same ideas and practices as traditional SEO with one crucial difference, the business’s location. The aim of Local SEO is to reinforce your business’s locality, thereby returning your business in search results based upon a user’s location and search queries that contain a local… Continue Reading 8 Search Ranking Factors Crucial for Local SEO

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Proposed ADA Title III Changes Create Uncertain Future for the Disabled and Accessibility

A business that purposely turns away customers and revenue makes little sense but this is exactly what many businesses do to disabled customers – and proposed changes with the ADA may encourage it. While the UK is more attentive to the needs of disabled people, the USA has a lackluster… Continue Reading Proposed ADA Title III Changes Create Uncertain Future for the Disabled and Accessibility

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