Keyword Density is a Myth and Should Stay in 2003

Readers of Search News Central are no strangers to some of the many myths that  continue perpetuating themselves throughout the SEO industry.  What I would like to discuss in this article more in-depth is keyword density. First off, I would like to introduce Matt Cutts, who has a few things to say about keyword density 🙂

Click to watch the video, embed is broken:(

Next, we need to go back in time to around 2003 or so. Back in the hey day of 2003 everyone used keyword density as an SEO

Avoiding Search Strategy Pitfalls

Building a digital and search strategy isn’t the easiest thing in the world to do. Even when the stars align, and all is right with the universe, there are still hiccups and hurdles in its design and implementation. And, that’s in the best of all possible worlds. Now imagine when you got multiple failures of communication or possibly no communication at all. Teeth-grinding, hair-pulling madness.

There’s nothing worse than “surprises”. There’s nothing worse

Will Google’s Agent Rank Ever Become a Ranking Factor?

I’ve seen some interesting discussions recently on the question of whether authority (Agent Rank) will ever become a ranking factor, such as this one on Google+.

Let me preface this with a reminder that although authorship and authority can interrelate, they are two entirely different things. Authorship is merely a mechanism to link an entity and a work together – authority is a rank placed upon an entity for its value within a certain topic area or field of interest.


Digital Marketing Weekly – Issue 5

Google Places Dashboard upgrade

Google has finally started allowing new businesses in the UK, Ireland and USA to signup to Google Places for Business with their new and improved dashboard but existing users will still have to wait for the gradual roll out.

There is also an upcoming update to their platform to managing multiple locations which should make using their platform a more enjoyable for anyone with more than 10 locations, but no firm date on this upgrade. Currently there is still no integration

Under the Hood; Viral Content Buzz

It’s hard to believe that it’s been four years since Google originally dipped their toes into social search.

While they haven’t shared much information about how their algorithm takes social activity into account, their emphasis on Google+ and features like Authorship make it clear that social signals to are going to play an increasingly important role in how they determine rankings.

My Search for the Perfect Social Sharing Tool

Towards the end of 2011, I started looking for a tool to maximize the amount of social exposure

United, We Share: Brand Partnerships and Social Media

Social media provides businesses with opportunities far beyond the obvious. Most businesses understand how social media can improve the customer/business relationship, and provide important market research information. Knowing what your customers like — and more importantly, dislike — is never a waste.

Too often, however, businesses never explore social media’s business-to-business opportunities. By forging partnerships, businesses can increase readership, spread their message

Digital Marketing Weekly – Issue 4

Linked to last week’s Google I/O event in San Francisco there is a lot of new features and updates around Google products this week.

Google+ Offers

Google has finally started to aggressively expand it’s product suite into Google+ with the expansion of Google Offers. Brands can now benefit from Google+ users ability to see, share and save their promotions from within their Google+ feeds, with a handful of brands.

This is really a catchup move to counter the success that <a href="

Playing with Google Conversational Search

Earlier today Danny Sullivan, via SEL, was writing about Google Conversational search, which was announced last week at Google I/O. He gave a few examples and an animated gif, since he wasn’t around any capture software at the time.

You can read his article on it, nice work as always, I just figured making a video playing with it was in order. Although I did take the Canadian slant. Is it ready for prime time? Probably not. Can we start to see where this is going? Indeed.

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