An expertly developed user persona can be expensive. Because they are fictional representations of real people, their value comes into question. They say if you want to know what someone’s personal experience is like, take a walk in their moccasins. Unfortunately, when it comes to website and application testing, walking… Continue Reading Do I Need a User Persona? Walking the Users Path
These days, virtually everyone has at least one device on which they access some online resources. That makes having strong passwords as vital as remembering to get dressed before leaving for the office. Whether you’re making online purchases with a credit card, checking your email or simply logging into Facebook,… Continue Reading Protect your Privacy with Strong Passwords
Disclaimer: I work extensively with WordPress, so while some of what I have to say here is WordPress-specific, you can still expect most of it to be the same for sites on other platforms, as well. What is HTTPS and what does it do? HTTPS is HTTP (hyper-text transfer protocol)… Continue Reading HTTP to HTTPS Migration Guide for WordPress Websites
A web page isn’t a flat business card or three-fold brochure with words and pictures. Successful websites are technological entities capable of displaying empathy – that’s how they garner conversions. Beginner websites, web sites hosted by WIX and other companies that supply the web parts without the theory customers need,… Continue Reading Increase Conversions by Designing Who the Website is Intended For
Smart devices are becoming more common and more affordable… but do they have the security we need them to have? They’re convenient, they often provide significant savings – but they can also present some very significant risks. Why IoT Security is a Major Issue People are fascinated by gizmos and… Continue Reading Is your Refrigerator a Security Breach of your Network?
Selecting the right hosting provider can be a challenging task, with a seemingly endless number of providers to choose from. There are many things to consider, with the nature of the site driving many of the decisions. Here are some of the most common considerations. Type of service There are… Continue Reading Choosing the Right Hosting Provider
I was listening to yesterday’s weekly video show, Bill and Ammon’s Bogus Hangout and couldn’t stop thinking about two SEO topics mentioned by the guests. Bill Slawski described an invasive tale of how much Google knows about human behavior and our habits, both on and off line. They discussed clients… Continue Reading User Experience Design With SEO
If you have a Google business listing for your local business and haven’t checked or managed your listing via the Google Maps app, you could be in for a quite a shock about what your customers / the public are posting on your business listing. Google rolled out Google Questions… Continue Reading Is Google Q&A Killing your Business without you Realizing?
Accessibility for websites, apps and the software that creates them is a specialty that’s ignored until there’s a fire and suddenly, companies plead for help. There are not enough people trained in the field of accessibility to help companies because inclusion hasn’t been considered important. Excluding people from using web… Continue Reading The Confusing Path of Accessibility
In these days when “Fake News” has become a catch-phrase, Google has come under fire for the accuracy of some of the answers they provide in featured snippets as they engage in question-answering, and there are signs that they are working to address that problem. We’ve seen such errors pinpointed… Continue Reading The Evolution of Question-Answering Accuracy at Google