The Confusing Path of Accessibility

Accessibility for websites, apps and the software that creates them is a specialty that’s ignored until there’s a fire and suddenly, companies plead for help. There are not enough people trained in the field of accessibility to help companies because inclusion hasn’t been considered important. Excluding people from using web… Continue Reading The Confusing Path of Accessibility

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The Evolution of Question-Answering Accuracy at Google

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In these days when “Fake News” has become a catch-phrase, Google has come under fire for the accuracy of some of the answers they provide in featured snippets as they engage in question-answering, and there are signs that they are working to address that problem. We’ve seen such errors pinpointed… Continue Reading The Evolution of Question-Answering Accuracy at Google

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The Value of a Site Audit for Usability and Accessibility

My realtor, my husband and I rushed over to see a property for sale that looked promising from pictures and the description. Twenty minutes later it felt like I needed a shower. Stepping over children’s toys in the damaged paved driveway bordered by the unmowed lawn, we found the entrance… Continue Reading The Value of a Site Audit for Usability and Accessibility

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How Optimizing for Featured Snippets Makes Your Content Better

Google’s featured snippets are like Authorship – we don’t know how long they’ll last, but we keep talking about them. Now, many search marketers would argue the usefulness of this SERP feature for an obvious reason: featured snippets steal clicks from search results. Many people see the answer to their… Continue Reading How Optimizing for Featured Snippets Makes Your Content Better

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The Holy Grail of Website Conversions

From birth, we seek information that’s beneficial to us, beginning with basic survival. There’s no end to this quest. It’s the holy grail of website conversions. Each day, while we seek out more survival information, such as the source for food or comfort, we gather up enough information to be… Continue Reading The Holy Grail of Website Conversions

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5 Reasons you Should Be Bidding on your Brand Terms in Google AdWords

If you’re running a Google AdWords campaign to drive traffic to your website, you may be missing out on a huge opportunity to get inexpensive traffic by not bidding on your brand terms. In many cases, not bidding on your own name in AdWords is fine, however, there are times… Continue Reading 5 Reasons you Should Be Bidding on your Brand Terms in Google AdWords

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The Aboutness of Keywords and Scent of the Next Big Story

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The competitiveness of words takes on new meaning when you are responsible for achieving the top spots in search engine results, seeking high click-through rates and looking for new ways to separate from the pack in an effort to create your own identity and brand.  Sometimes you simply choose to… Continue Reading The Aboutness of Keywords and Scent of the Next Big Story

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