As we all know, Google has come out with some pretty hard hitting updates that have affected many (large and small) websites, both on and off-page. In this post I would like to address the on-page side of things. Google released a couple Panda updates and many sites (including some… Continue Reading 10 On-page Optimization Tips for a Post Panda Era
Marketing to a highly specialized niche can be tricky business – after all, not everyone has a healthy appreciation for cat-themed eyewear or needs organizational tools for their sombrero collections. The thing about Internet marketing, though, is that your niche customers, no matter who they are, are out there somewhere… Continue Reading Effective Social Media Channels for Different Niches
Attraction marketing is a simple concept, as this strategy dictates that you market yourself, rather than the product or service that you are selling. In doing so, you can turn yourself into an online expert, which will make any venture in which you partake more successful. How Attraction Marketing Works… Continue Reading Learn Attraction Marketing Now, or You’ll Hate Yourself Later
“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory? For some companies, it’s a list of pages, and maybe some completely useless metrics like ‘images per page.’ For others, it’s a set of… Continue Reading How to: Do a Content Inventory
Ah so this post is well overdue, I have been busy getting my new life sorted and these semi-regular posts just dropped off my radar until the last few days when I had some time to get back to them. So last month I finished up working with Razorfish in… Continue Reading Digital Marketing Weekly – Issue 6
Earlier this week there was a confirmation from Google about a recent Panda update. As part of the news on this it seems it was ‘lightened’ in the sense that most of the reports coming out were about people recovering and that Google had eased off the algorithm to some… Continue Reading Did Google ease off Panda and then tighten the thin content manual penalty?
Ok, so yesterday I was reporting about some potential red flags in the world of guest posting. Today we found something that might just be related to that over on Threadwatch. The thread details an email that went out to Technorati authors that submit posts over on TechCrunch. It goes… Continue Reading Is Technorati feeling the Google heat?
So here we are again huh? It was just a matter of time. There’s been a lot of chatter recently (what took ’em so long?) about guest posting as a means for getting links. Much of it revolves around the fact that Google is seemingly cracking down on it… Google:… Continue Reading Google on Guest Blogging; be afraid, be very afraid
We all have our hot buttons – things that just drive us up the wall because they just never seem to go away. I was bored for a couple of hours yesterday, because the electric company knocked our power off for the third time in five days… so I started… Continue Reading Ranting can be Therapeutic
In my years in this industry I have seen time and time again the mantra “Let’s copy the competition! They are number one, so they must be doing something right. Right?” The process usually begins with the following: “I noticed our competitor X is number one on Google. Competitor Y… Continue Reading Why Copying Your Competitors is Not an SEO Strategy