We already know search engine optimization includes, in part, a keyword-finding treasure hunt. We know they should be in your title; call us old-fashioned, but tradition says they should be in your first and last paragraph as well, and we agree. We also know that in a perfect world you… Continue Reading We’ll Stop Screaming “Relevance” When You Start Listening
Hello and welcome to Search News Central. This is a brand spankin new site for the purveyance of all things good n’ geeky in the world of search. My name is Dave, and I will be your host in this little introduction. SNC is just making it’s first baby steps… Continue Reading Just what the world needs; another site about search engines
If you haven’t checked out ALL the amazing writers we have here on SNC, be sure to go visit the authors section and see some of their most popular posts.
We always have the latest buzz from the world of search here on SNC. But have no fear, we’re picky. We won’t publish every little blip on the radar, only the stuff you NEED to know.
Have you checked out our news rack? We have all the latest from the industry via RSS feeds for your reading pleasure.
A crash course in using filters Today we’re going to look at setting up an Analytics account using some common best practices, which will protect your data integrity as well as make it easy to sort through and view your information. Granted, this one probably isn’t for the advanced people,… Continue Reading Getting a grip on Google Analytics
I love SEO. I really do. I enjoy every nook, cranny, get-your-hands-dirty aspect of it. What I don’t enjoy, however, is how people use and abuse it to get to the top. Now, granted, some people have no real understanding of how SEO and, specifically, content writing work together. They can be excused from this particular class. Naivety and lack of knowledge is a legitimate reason for improper SEO.
The issue then becomes a matter for those who know better: aka, the optimizers, professional content writers, business owners that have actually learned SEO. You know whom you are, hiding in your dark little corners, Mr. Keyword Commenter. Give us a name, people – add your keyword and link as the signature for the comment, not as who you are. This is only one aspect of what you’ve done. You’re dirtying up the Web, which millions of others happen to enjoy, with useless noise. Stop it!
Google’s Schmidt Says Future Of Search Is Autonomous, Personal Fast Search Andy Beard discovered this on Techmeme pointing to “Google’s Schmidt: Autonomous, Fast Search Is ‘Our New Definition” from a keynote Mr. Schmidt gave at Berlin’s IFA home electronics event (Video). This keynote is indicative of where Google seems to… Continue Reading Google’s New Definition of search
A Crash Course getting creative
Any SEM or SEO professional has to be using analytics to measure progress, specific initiatives, and ROI. Google is kind enough to provided you preloaded reports (i.e. dashboard, traffic sources, content, etc), but often that’s only giving you a small chapter of the data story.
Last year, Dave and the Trail provided you with Content Overview Analysis in Google Analytics. A really nice high-level overview how to create some useful, high level segments. Earlier this year I wrote a post on SEM Reporting for Pros, which carved out some geeky, data-driven reports.
Google Universal Search Reviewed for Bias Toward Google Verticals Late Friday Google disclosed it is facing another probe into its business practices. The Texas attorney general is reviewing Google’s methods for recommending websites in search results. The focus of the review seems to be on whether Google is manipulating its… Continue Reading Google Under Review by Texas Attorney General