Useless Noise: SEO and the Dirty Web

I love SEO. I really do. I enjoy every nook, cranny, get-your-hands-dirty aspect of it. What I don’t enjoy, however, is how people use and abuse it to get to the top. Now, granted, some people have no real understanding of how SEO and, specifically, content writing work together. They can be excused from this particular class. Naivety and lack of knowledge is a legitimate reason for improper SEO.

Copywriting Rant

The issue then becomes a matter for those who know better: aka, the optimizers, professional content writers, business owners that have actually learned SEO. You know whom you are, hiding in your dark little corners, Mr. Keyword Commenter. Give us a name, people – add your keyword and link as the signature for the comment, not as who you are. This is only one aspect of what you’ve done. You’re dirtying up the Web, which millions of others happen to enjoy, with useless noise. Stop it!

 

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Google’s New Definition of search

Google’s Schmidt Says Future Of Search Is Autonomous, Personal Fast Search Andy Beard discovered this on Techmeme pointing to “Google’s Schmidt: Autonomous, Fast Search Is ‘Our New Definition” from a keynote Mr. Schmidt gave at Berlin’s IFA home electronics event (Video). This keynote is indicative of where Google seems to…

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Traffic Segments for Google Analytics

A Crash Course getting creative

Any SEM or SEO professional has to be using analytics to measure progress, specific initiatives, and ROI. Google is kind enough to provided you preloaded reports (i.e. dashboard, traffic sources, content, etc), but often that’s only giving you a small chapter of the data story.

Last year, Dave and the Trail provided you with Content Overview Analysis in Google Analytics. A really nice high-level overview how to create some useful, high level segments. Earlier this year I wrote a post on SEM Reporting for Pros, which carved out some geeky, data-driven reports.

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