Customized Data in a Changing Business Landscape

For a couple of decades now, a lot of larger corporations have been using sophisticated data models that help them pursue different business intelligence goals. Now, a lot of executives at smaller firms are waking up and realizing that they, too, can benefit from these kinds of cutting-edge technologies —… Continue Reading Customized Data in a Changing Business Landscape

Continue reading

Will Google’s Agent Rank Ever Become a Ranking Factor?

I’ve seen some interesting discussions recently on the question of whether authority (Agent Rank) will ever become a ranking factor, such as this one on Google+. Let me preface this with a reminder that although authorship and authority can interrelate, they are two entirely different things. Authorship is merely a… Continue Reading Will Google’s Agent Rank Ever Become a Ranking Factor?

Continue reading

United, We Share: Brand Partnerships and Social Media

Social media provides businesses with opportunities far beyond the obvious. Most businesses understand how social media can improve the customer/business relationship, and provide important market research information. Knowing what your customers like — and more importantly, dislike — is never a waste. Too often, however, businesses never explore social media’s… Continue Reading United, We Share: Brand Partnerships and Social Media

Continue reading