Back in 2010, David Harry (@theGypsy) launched SearchNewsCentral.com, an online publication intended to give existing and aspiring search professionals a place to teach, learn and share. He built a very respectable group of contributing authors over the next few years, each offering their own perspective on all things search. In… Continue Reading Call for Contributing Authors
Many of you should remember (hopefully, with some fondness) Search News Central, which Dave Harry brought to us for several years – its last issue was in August of 2013. Some two dozen authors, the majority of them prominent SEOs and digital marketers, contributed their knowledge, interpretations, advice and rants,… Continue Reading … and Search News Central is BACK!
A couple of weeks ago, I stumbled across an article that talked about the European search engine, Yandex, and it led me to take a closer look at them. It’s probably been about a year since the last time I poked around in there – the change was impressive, if… Continue Reading Measuring Up: Yandex Vs. Google
As we all know, Google has come out with some pretty hard hitting updates that have affected many (large and small) websites, both on and off-page. In this post I would like to address the on-page side of things. Google released a couple Panda updates and many sites (including some… Continue Reading 10 On-page Optimization Tips for a Post Panda Era
Marketing to a highly specialized niche can be tricky business – after all, not everyone has a healthy appreciation for cat-themed eyewear or needs organizational tools for their sombrero collections. The thing about Internet marketing, though, is that your niche customers, no matter who they are, are out there somewhere… Continue Reading Effective Social Media Channels for Different Niches
Attraction marketing is a simple concept, as this strategy dictates that you market yourself, rather than the product or service that you are selling. In doing so, you can turn yourself into an online expert, which will make any venture in which you partake more successful. How Attraction Marketing Works… Continue Reading Learn Attraction Marketing Now, or You’ll Hate Yourself Later
“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory? For some companies, it’s a list of pages, and maybe some completely useless metrics like ‘images per page.’ For others, it’s a set of… Continue Reading How to: Do a Content Inventory
Ah so this post is well overdue, I have been busy getting my new life sorted and these semi-regular posts just dropped off my radar until the last few days when I had some time to get back to them. So last month I finished up working with Razorfish in… Continue Reading Digital Marketing Weekly – Issue 6
Earlier this week there was a confirmation from Google about a recent Panda update. As part of the news on this it seems it was ‘lightened’ in the sense that most of the reports coming out were about people recovering and that Google had eased off the algorithm to some… Continue Reading Did Google ease off Panda and then tighten the thin content manual penalty?
Ok, so yesterday I was reporting about some potential red flags in the world of guest posting. Today we found something that might just be related to that over on Threadwatch. The thread details an email that went out to Technorati authors that submit posts over on TechCrunch. It goes… Continue Reading Is Technorati feeling the Google heat?