Everyone becomes disillusioned at some point in their life. The instances and examples are too numerous to detail here, and in some cases, far too personal to detail here. Suffice to say, when it happens, it’s as if the air has been sucked out the room. The real sense of… Continue Reading A Disillusioned SEO: A More Mature Marketer
Aside from doing SEO and blogging about SEO, I also teach SEO. The Digital Marketing Institute in Ireland has a range of courses on digital marketing, and I’m one of their regular lecturers on SEO. I’m also due to give a lecture on PPC soon. Lecturing is, pardon the pun,… Continue Reading What I’ve learned from lecturing on SEO
With all the advice about making your business more social, there’s surprisingly little information about what that really means. Because of this, a large amount of businesses – spanning from small to corporate – jump on the social bandwagon… and completely screw it up. You know, back in 1505, social… Continue Reading Change Your Online Approach > Change Your Business
There comes a time in every search marketing strategy cycle when it’s time to adjust fire. A while back on my blog, I wrote a post about pro reports that search marketers could build to answer the “what have you done for me lately” questions clients tend to ask. But… Continue Reading Strategy Review Reporting for Pros
Oh My God, It is everywhere! A competitor just released news that is so HUGE that it has everyone talking, from the largest of industry sites all the way down to the smallest of bloggers. These mega press releases often introduce revolutionary changes to a competitor’s product or service and… Continue Reading Link Building Insights Using Your Competitor’s Big News
The two strongest digital marketing professions over the last 5 years have been Search Engine Optimizers and Pay Per Click Managers. But with the rise of Social Media, budgets and interest is shifting away from these occupations. I would think SEO and PPC experts would be some of the leaders… Continue Reading Are SEO’s Too Lazy To Benefit From Facebook?