The two strongest digital marketing professions over the last 5 years have been Search Engine Optimizers and Pay Per Click Managers. But with the rise of Social Media, budgets and interest is shifting away from these occupations. I would think SEO and PPC experts would be some of the leaders… Continue Reading Are SEO’s Too Lazy To Benefit From Facebook?
The word “future proofing” is an interesting one, because we never really know what the future will bring. But the concept reminds me of an old song we used to sing in Sunday school. The song was about a wise man who built his house upon the rock, and a… Continue Reading Future Proofing Your Links
The Panda has raged across the globe now, leaving a path of half-chewed website traffic reports in its wake. Wow. That’s pretty dramatic. But I get the sense a lot of people are underwhelmed by Google’s Panda up date . This update is a big, big deal. If you’ve been… Continue Reading A Scalable Content Strategy in a Post-Panda World
A while back I did a post entitled “Segmenting Query Spaces by Audience and Behavior“. The research I’m discussing today would be the second step in my keyword development strategy for a site. The third step in the research side is gathering intelligence on the players in the query space.… Continue Reading Search Engine Optimization: Finding Keywords for Optimization of Site Structure & Link Architecture
The water cooler is a beautiful place. Everyone gathers around, metaphorically speaking, chit chats about this and that, argues about that and this. At Level343, aka Geeks R Us (no copyright infringement intended), the water cooler is where we hash or rehash the intricacies of SEO, search marketing, copywriting, code,… Continue Reading 3 Link Building Methods that Work
You’re being hijacked. They’re hijacking you. Facebook marketers are being hijacked and large majority don’t even know it. It’s been almost four years since Facebook Ads were introduced by Mark Zuckerberg (Nov. 6, 2007). And in that short time span, Zuckerberg has built himself a small empire of walled-garden ads and… Continue Reading Facebook Marketing Hijacking: A Case Study