Search Engine Optimization: Finding Keywords for Optimization of Site Structure & Link Architecture

A while back I did a post entitled “Segmenting Query Spaces by Audience and Behavior“. The research I’m discussing today would be the second step in my keyword development strategy for a site. The third step in the research side is gathering intelligence on the players in the query space.… Continue Reading Search Engine Optimization: Finding Keywords for Optimization of Site Structure & Link Architecture

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Facebook Marketing Hijacking: A Case Study

You’re being hijacked. They’re hijacking you. Facebook marketers are being hijacked and large majority don’t even know it.  It’s been almost four years since Facebook Ads were introduced by Mark Zuckerberg (Nov. 6, 2007). And in that short time span, Zuckerberg has built himself a small empire of walled-garden ads and… Continue Reading Facebook Marketing Hijacking: A Case Study

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