Quality Score: Knowing is Half the Battle

The History:

When Google first released the Adwords platform back around 2000, Quality Score was not a factor in how well your ads ranked, or in determining your cost per click. At launch, the platform consisted of CPM pricing models. A few years later, CPC was introduced, and as Google continued to develop the system to make it more accessible to everyone, the algorithm changed to include Quality Score. This provided smaller companies some leverage against big brands that just threw