Measuring Up: Yandex Vs. Google

Google Vs YandexA couple of weeks ago, I stumbled across an article that talked about the European search engine, Yandex, and it led me to take a closer look at them. It’s probably been about a year since the last time I poked around in there – the change was impressive, if not entirely satisfying.

The first thing to do, of course, is to switch to the English version, which is easily accomplished by clicking on the small flag icon in the footer and selecting UK English.

10 On-page Optimization Tips for a Post Panda Era

As we all know, Google has come out with some pretty hard hitting updates that have affected many (large and small) websites, both on and off-page. In this post I would like to address the on-page side of things. Google released a couple Panda updates and many sites (including some of mine) were nearly mauled to death. Thankfully, I was able to make several tweaks to nurse some of those beatings back to health. It’s also nice to hear that Google may have scaled back and tamed these Pandas.

How to: Do a content inventory

“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory?

For some companies, it’s a list of pages, and maybe some completely useless metrics like ‘images per page.’ For others, it’s a set of documents so complex you’re better off reading the entire web site, page by page, instead.

To me, a content inventory should tell me:

  1. What I’ve got.
  2. The topics for each asset.
  3. How each asset has performed, not simply in pageviews, but in actual audience response.

The metrics

When we do an inventory, here’s what

Google on Guest Blogging; be afraid, be very afraid

So here we are again huh? It was just a matter of time. There’s been a lot of chatter recently (what took ’em so long?) about guest posting as a means for getting links. Much of it revolves around the fact that Google is seemingly cracking down on it…

Google: Guest Blogging For Links? You Better Nofollow Those Links – in this article it relates some comments from Google’s John Mueller;

“Generally speaking, if you’re submitting articles for

Ranting can be Therapeutic

We all have our hot buttons – things that just drive us up the wall because they just never seem to go away. I was bored for a couple of hours yesterday, because the electric company knocked our power off for the third time in five days… so I started making a list of things that bug me.

At first, I was trying to limit it to my specific fields of SEO and online marketing. But as I recalled more and more, I remembered that there’s a lot of disagreement on the boundaries between