“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory?
For some companies, it’s a list of pages, and maybe some completely useless metrics like ‘images per page.’ For others, it’s a set of documents so complex you’re better off reading the entire web site, page by page, instead.
To me, a content inventory should tell me:
- What I’ve got.
- The topics for each asset.
- How each asset has performed, not simply in pageviews, but in actual audience response.
When we do an inventory, here’s what