Effective Social Media Channels for Different Niches

Marketing to a highly specialized niche can be tricky business – after all, not everyone has a healthy appreciation for cat-themed eyewear or needs organizational tools for their sombrero collections.

The thing about Internet marketing, though, is that your niche customers, no matter who they are, are out there somewhere – it’s just a matter of finding them.  This is when social media can become your greatest asset or biggest energy sink.  By choosing the right social media

United, We Share: Brand Partnerships and Social Media

Social media provides businesses with opportunities far beyond the obvious. Most businesses understand how social media can improve the customer/business relationship, and provide important market research information. Knowing what your customers like — and more importantly, dislike — is never a waste.

Too often, however, businesses never explore social media’s business-to-business opportunities. By forging partnerships, businesses can increase readership, spread

The Legalities of Social Media and How to Stay In the Lines

When it comes to social media, companies are always worried about the rules that those particular companies—Facebook, Twitter, Google+, etc.—have put into place. There are quite a few guidelines to follow and things to keep in mind so that search engines don’t penalize you and social networks don’t ban you.

However, what many companies fail to realize is that the “real” law is also involved. Whenever you do something online, you still have to abide by the general

Raven’s 30 Social Metrics for Success

We all know that social signals are providing wicked search juice to the online marketing efforts of our clients.  In just a handful of years, establishing a social media presence for businesses has become almost as important as building a killer company website.  And yet, clients seem more mystified with the whole social process than we have time to explain.  Most are skeptical about spending hours every week to goof off on websites where teenagers congregate. 

When they ask the

#SocialChat – The Hidden Value of Social Media Marketing

Welcome to the recap of the #SocialChat discussion from Monday April, 8th.  For those of you already familiar with the chat and our blogging style, feel free to scroll on down the page for the highlights of the chat.  For those of you who are new to #SocialChat, let me give you a little introduction.

So What is #SocialChat?

SocialChat is a hashtag facilitated discussion group on Twitter.  For the last two years Alan K’necht and I have been organizing this opportunity for social media professionals