The User Is Out There

The User Is Out There

Kim built her first website in 1995, launched Cre8pc.com in ’96 and Cre8asiteforums in ’98. After working as a user interface engineer and being trained in software functional testing from 2000 to 2002, she became a usability fanatic and began consulting independently. In 2012, she sold Cre8asiteforums to Internet Marketing Ninjas and formed her LLC, Creative Vision Web Consulting, from which she consults for client companies large and small.

The User is Out There is Kim’s weekly column, where she’ll guide you through the labyrinth of usability, user experience, conversions, accessibility and mobile design. For more of her thoughts on these topics and more, check out her website, The User Is Out There.

Do I Need a User Persona? Walking the Users Path

An expertly developed user persona can be expensive.  Because they are fictional representations of real people, their value comes into question. They say if you want to know what someone’s personal experience is like, take a walk in their moccasins. Unfortunately, when it comes to website and application testing, walking… Continue Reading Do I Need a User Persona? Walking the Users Path

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Increase Conversions by Designing Who the Website is Intended For

A web page isn’t a flat business card or three-fold brochure with words and pictures. Successful websites are technological entities capable of displaying empathy – that’s how they garner conversions. Beginner websites, web sites hosted by WIX and other companies that supply the web parts without the theory customers need,… Continue Reading Increase Conversions by Designing Who the Website is Intended For

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User Experience Design With SEO

I was listening to yesterday’s weekly video show, Bill and Ammon’s Bogus Hangout and couldn’t stop thinking about two SEO topics mentioned by the guests. Bill Slawski described an invasive tale of how much Google knows about human behavior and our habits, both on and off line.  They discussed clients… Continue Reading User Experience Design With SEO

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The Value of a Site Audit for Usability and Accessibility

My realtor, my husband and I rushed over to see a property for sale that looked promising from pictures and the description. Twenty minutes later it felt like I needed a shower. Stepping over children’s toys in the damaged paved driveway bordered by the unmowed lawn, we found the entrance… Continue Reading The Value of a Site Audit for Usability and Accessibility

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